The article discusses an educational program at the Turaida Museum Reserve that has been highlighting the history of surname assignment in Vidzeme for the past 20 years. This initiative, called "Surname Assignment," informs readers that surnames were a privilege of free individuals, contrasting the lack of surnames for serfs and bonded people, which indicates their lack of personal freedom. The granting of surnames marked a significant change in social status and symbolizes the emancipation process of these individuals to achieve legal equality with other social groups.

Moreover, the article notes that the 200th anniversary of surname assignments is set for 2026, as these names were not given in a single year but rather between 1822 and 1825. The author argues the importance of this occasion, especially since the local court protocols from that period have not survived, leaving very few historical resources to document this significant social transformation. Consequently, it becomes essential to celebrate this milestone to acknowledge the social progress and historical legacy associated with the granting of surnames.

In the context of broader cultural discussions, the author mentions the "Do You Know?" program by Latvian Radio 3, where cultural researchers and historians explain various terminologies, interesting artifacts, and unusual ideas. This program aims to educate the public on significant elements of Latvia's cultural and historical heritage, enhancing the understanding of local traditions and social changes over time.