Dunelm, a popular high street retailer in the UK, has launched a new table lamp that embodies a trendy 'boho' style and is priced at £18. This lamp is being promoted as a budget-friendly alternative to a comparable lamp from Next, which retails for £65. The rise of affordable home decor has made Dunelm a favorite for shoppers seeking stylish yet economical options for their homes.

The new Rattan Rechargeable Colour Changing LED Table Lamp from Dunelm boasts a 'natural style' that can enhance both indoor and outdoor settings with its warm glow. While the lamp has notable design similarities to the Joules Natural Elcot Rechargeable LED Rattan Table Lamp at Next, the significant price difference of £47 makes it appealing for consumers looking to save money without sacrificing style. As a result, Dunelm's lamp positions itself as a competitive choice in the market for rattan lamps.

Both retailers offer distinct lamps that cater to the growing trend for natural-looking decor. Although the lamps are not identical, the design similarities may attract customers to either choice depending on their budget. This price competition reflects the broader retail landscape where affordability and style are key factors for modern consumers, especially in homeware shopping.