The Czech automaker is gearing up for the potential development of a successor to the Škoda Karoq, since the model continues to maintain stable sales in the market. Meanwhile, the fate of its sibling, the Seat Ateca, produced in Kvasiny, is in jeopardy as production is being phased out due to dwindling interest. Once a well-received vehicle upon its 2016 launch, with 800 initial orders, the Ateca's sales have dramatically dropped, signaling a shift in consumer preferences and market dynamics.

For nearly a decade, the Seat Ateca quietly coexisted with the Škoda Karoq, even becoming the first model of the new Cupra brand in 2018. Although it was once heralded as one of the priciest cars manufactured in the Czech Republic, the Seat brand has recently experienced a decline, leading to a collapse in demand for the Ateca. As of last year, only 111 units were sold in the Czech market, representing a mere fifth of the sales volume compared to 2024, indicating a significant market retreat.

This situation underlines the challenges faced by the Seat brand, as it grapples with decreasing consumer interest amidst a changing automotive landscape. The future of Seat in Czechia now seems uncertain, especially given its long-standing relationship with the region, raising questions about the implications for local jobs and production capacity as well. The end of an era appears to be drawing near as the last few remaining Ateca models are all that is left on Czech soil.