The business of Olympic souvenirs is thriving at the event, with prices for items reaching as high as 1800 euros. One of the standout products is the traditional Olympic bag, which this year features Tina, a marmot living in the Alps and wearing a winter jacket. The popularity of these items illustrates not only the commercial aspect of the Olympics but also the emotional connection that people have to the games and their mascots.

Merchandise sales serve as a critical backbone of Olympic financing, attracting a diverse range of buyers eager to take home a piece of the event. Alongside essential items like the Olympic bag, various other souvenirs are also flying off the shelves, indicating a robust consumer interest. This trend highlights the Olympics' significant cultural impact as people flock to acquire items that symbolize their experience at the games.

The high demand for souvenirs can be attributed to the unique experience of the Olympics, where attendees seek to commemorate their visit in a way that connects them to the event's history and sentiment. As such, the thriving merchandise market not only benefits the sellers but also enhances the overall excitement and atmosphere surrounding the Olympic festivities.