Omar Elabdellaoui, a celebrated Norwegian footballer, has experienced a tumultuous journey, including a period of blindness and a staggering 30 surgeries. After retiring from professional football, he has pivoted towards entrepreneurship by investing in an ice cream company called Licc, which aims to employ 1,200 school-aged youths across Norway. The initiative seeks to address the growing issue of youth unemployment and inclusivity in sports and the workplace.

Elabdellaoui stresses the importance of not overprotecting children and young people, advocating for their need to engage in sports and job opportunities. He believes that many youths are falling out of the sports scene and experiencing similar challenges in the job market, a trend he fears is largely unnoticed. His involvement with the Norwegian Football Federation, focusing on inclusion, highlights his commitment to combating these alarming developments.

By introducing ice cream carts in various locations from Mandal to Alta, Elabdellaoui aims to foster a sense of responsibility and work experience among Norwegian youths. Through this new venture, he hopes to leverage his fame and influence to create positive change in the community, ensuring that more young people are included in both sports and the workforce, thus tackling the dual crisis of youth falling outside both spheres.