In the late 1990s, a couple named Jānis and Baiba sought to escape urban life in Riga and Vilnius by searching for a summer home. They discovered Kārļamuiža, which not only became a seasonal retreat but eventually turned into their main residence. Baiba emphasized a philosophy where homes find their owners, suggesting that their connection to Kārļamuiža was destined rather than simply a choice.

The restoration of Kārļamuiža was a challenging endeavor, but it was driven by the couple's restless spirit and passion for improvement. As they completed one area of the property, their eagerness to tackle the next project only grew. Baiba’s background in public relations and tourism, combined with Jānis's historical knowledge and business management skills, positioned them uniquely to manage the manor's upkeep and develop its potential as a host for visitors.

Kārļamuiža has emerged as a notable destination, drawing international visitors, including those from Japan, highlighting its growing appeal beyond local tourism. The couple's dedication to the property and its history not only enriches their personal lives but also contributes to the cultural landscape, making Kārļamuiža a significant example of preserving heritage while promoting tourism.