BMW's i3 will be the second model from the Neue Klasse lineup and the first to roll off the production line from its Munich factory. This new direction comes as the company seeks to bolster its electric vehicle offerings in Europe, where it recently initiated production of the iX3 in Hungary. The shift in production strategy reflects the company's commitment to shifting the manufacturing of electric vehicles from countries like China to Europe, especially in response to declining sales of competitors like Tesla in the region.

The BMW i3 is anticipated to be a significant model for the company, featuring a sleek design that promises lower air resistance and weight, which could enhance its driving range. Early estimates suggest that the new i3 may exceed the WLTP homologation range barrier of 800 km, positioning it competitively in the growing EV market. This is particularly relevant as the existing BMW iX3 model already achieves a notable range of up to 805 km under WLTP testing.

The introduction of the new i3 signifies more than just a vehicle; it represents BMW's evolving strategy in the electric vehicle industry, focusing on European production and sustainability. With this move, BMW aims to meet the increasing demand for electric vehicles in the European market while solidifying its position against established competitors. The transition to local production also hints at a broader trend among automakers responding to changes in regional manufacturing preferences and environmental regulations.