Vox is evolving its political strategy as it positions itself to potentially replace Spain's popular People's Party (PP). The party, led by Santiago Abascal, is adopting tactics reminiscent of far-right movements across Europe, particularly those resembling Marine Le Pen's National Rally in France. Their focus is on appealing to issues that resonate with young voters and those feeling neglected by traditional bipartisanship, especially regarding housing and social cadences of the alter-globalist sentiments.

The leaders of Vox have identified a clear strategy to push for a significant share of the electorate, targeting a 35% approval rate. This involves not only a rebranding but also a complete overhaul of how they present their policies, aiming to discard the traditional boundaries imposed by the political system. They believe that in order to draw support away from the PP, Vox must emerge as a plausible alternative, rather than merely a subservient far-right party, contributing to an atmosphere that feels increasingly polarized.

Moreover, the narrative surrounding their campaign emphasizes a need for a more authoritative and uncompromising voice in Spanish politics, appealing to disillusioned voters who may feel abandoned by the mainstream options. This shift not only raises the stakes for domestic political contests but may also reflect broader European trends where right-wing parties are gaining ground by capitalizing on socio-economic grievances and the perceived failures of centrist parties to address these issues effectively.