Laborists change the official brand of the Executive and spark criticism for excluding reference to the monarch
The UK Labour Party has faced backlash from conservatives after changing the official designation of the government from 'Government of Her Majesty' to 'Government of the United Kingdom.'
The Labour Party in the United Kingdom has recently altered the official branding used in government communications, replacing the traditional phrase 'Government of Her Majesty' with 'Government of the United Kingdom.' This change was implemented without prior public announcement or consultation, leading to accusations from the Conservative Party of disrespecting the monarchy. The new branding, according to updated guidelines from the Government Communications Service, is intended to reflect a more modern identity for the government.
Nick Thomas-Symonds, the Chancellor of the Duchy of Lancaster, confirmed this branding change earlier in the month as part of a broader revision to government protocols following the ascension of King Charles III. The decision, framed as a strategic move, aims to align the government's communication identity with the new Royal Coat of Arms, which symbolizes the current monarchy and provides a distinct governmental identity.
The Conservative Party has voiced strong criticism against the Labour Party's decision, branding it as an affront to the traditions of the monarchy. This move not only highlights the ongoing political tensions between the Labour and Conservative parties but also raises questions about the relationship between the monarchy and the current government branding. The Labor Party's shift reflects a desire for modernization within the government, yet it equally invites controversy in a country where the monarchy plays a significant ceremonial role.