JD.com, the largest Chinese online store, has established a logistics company, JoyExpress, to enhance the operations of its European online store Joybuy. Set to begin operations in March after a trial phase, JoyExpress will focus on delivering goods within the same and next day across major cities in the UK, Germany, the Netherlands, and France. Notably, the company will also offer temperature-controlled deliveries and installation services for home appliances.

JoyExpress plans to utilize a network of over 60 warehouses throughout Europe, which will expand as the company grows. The integration of storage, fulfillment, and courier delivery services is expected to streamline operations and meet the increasing demand for e-commerce logistics in the region. Currently, JoyExpress will exclusively handle purchases made through Joybuy, enhancing customer access to the vast array of products offered by JD.com’s online platform.

The announcement of this expansion has garnered positive reactions from investors, leading to a rise in the stock of InPost, a company partially owned by Brzoska. JoyExpress and its parent company, Jingdong Logistics, are positioned to capture a significant share of the European market, highlighting the growing influence of Chinese e-commerce in Western economies and potentially increasing competition within the logistics sector globally.