River Plate, the renowned Argentine football club from Núñez, has recently launched its new third kit for the 2026 season in collaboration with Adidas. This kit reinstates a historical violet color as an alternative option, which is now integrated with the club's traditional red stripe. While the design seeks to honor River's legacy, it has also sparked some controversy due to its unique appearance and aesthetic decisions made by the designers.

The announcement of the new shirt was made through social media channels and Adidas’ official website, drawing significant attention from fans and the football community. The historical significance of the color violet in River's heritage adds an emotional layer to its introduction as part of their official attire. However, the reception has been mixed, with some fans expressing their dissatisfaction and others welcoming the bold change.

In addition to its design, the pricing of the new jersey has also become a point of discussion, as the official store has presented various price points for different types of merchandise. This showcases the club's intent to make the new kit accessible while catering to a range of budgets, ultimately engaging the fan base and allowing them to connect with the team's evolving identity through its apparel.