After six years since its release, Michelle Obama's Netflix documentary 'Becoming' experienced a significant revival in viewership coinciding with the launch of the film 'Melania,' which is associated with Donald Trump. According to Luminate, a viewership tracking company, the increase in viewership for 'Becoming' in the United States surged by over 13,000% during the weekend following the release of 'Melania.' This is indicative of how audience interest can spike in response to topical discussions surrounding public figures.

During the extended weekend from January 23 to 25, the Emmy-nominated documentary recorded nearly 354,000 viewing minutes, with total viewership exceeding 47.5 million minutes during the weekend when the 'Melania' film premiered. This surge highlights how current events can reignite interest in past content, showcasing how the audience can discover or rediscover archival content amidst ongoing discussions in the public sphere.

Jamie Harney, the head of communications at Luminate, stated that the renewed interest in 'Becoming' serves as a clear example of how the public interacts with archived material when related discussions take center stage in the zeitgeist. This scenario reflects the broader cultural dynamics at play and the interplay between new releases and existing content within streaming platforms.