Luciele di Camargo, sister of famed Brazilian singer Zezé di Camargo, has entered into an agreement with Globo to participate in the network's coverage of the World Cup, scheduled to take place in the United States, Mexico, and Canada from June to July this year. This move marks her return to television, showcasing her family's ongoing connection to sports through her husband, Denílson de Oliveira, who is a commentator for the network.

In her new role, Luciele will feature a segment focusing on the lives of ex-wives of World Cup champions, providing viewers with unique insights and personal stories associated with the tournament. This approach not only links the glamor of celebrity culture with the excitement of the World Cup but also brings a human interest angle to the sports coverage, allowing audiences to connect with the narrative beyond the games themselves.

This collaboration with Globo signifies a strategic move for both Luciele and the broadcaster as they aim to engage viewers in new ways during a highly anticipated global event. With a vast audience expected for the World Cup, Luciele's participation is set to enhance the storytelling aspect of the event's coverage, reflecting the growing trend of integrating lifestyle narratives into sports broadcasting.