In Donald Trump's world, gold symbolizes luxury and success, prominently featured in the various elements associated with him, from the gold-plated escalator he descended on his election night to the golden trophy presented to him by FIFA's Gianni Infantino. This obsession with gold has intensified as Trump proclaims a new 'golden age' at the start of his second term, reflecting his belief in the value of gold in a turbulent economic landscape. The article highlights how right-wing influencers such as Steve Bannon, Tucker Carlson, and Megyn Kelly have capitalized on the increasing gold prices, creating a narrative around gold as a form of financial salvation in uncertain times. Through their podcasts and shows, they have reached vast audiences among conservative voters, suggesting that gold is now viewed as a critical asset amid fears of economic instability and decline. This gold craze isn't just a personal quirk of Trump's but has become a part of the broader right-wing rhetoric that emphasizes a return to security and prosperity through traditional means, such as investing in gold. As these influencers continue to amplify the message, the article suggests that gold might gain even more traction as a symbol of resistance against perceived leftist economic policies and a pathway to restoring a sense of control and security among their followers.