The article from Folha discusses the pressing issue of electricity costs in Brazil as the country approaches the 2026 presidential elections. It highlights that satisfying voters often begins with financial considerations, particularly the affordability of essential services like electricity. With over 99.8% of the Brazilian population already connected to the electricity network, the focus is shifting towards ensuring that citizens can access power without financial strain. This concern is increasingly relevant as more people aspire for a dignified life that includes the use of energy-consuming appliances without the fear of high electricity bills.

The article draws parallels between Brazil's electricity affordability issue and similar concerns in other countries, notably the United States and Europe. In the U.S., former President Trump's promise to significantly lower electricity costs has not been fulfilled, and the challenges are echoed in Europe, where the push for decarbonization entails substantial investments. These examples underline a common global struggle with balancing environmental responsibilities and the economic realities faced by consumers, reinforcing the notion that energy affordability is crucial for political stability and voter satisfaction.

As the 2026 elections approach, the article suggests that policymakers in Brazil must pay closer attention to the financial burdens faced by consumers, as energy affordability remains a key determinant of public opinion. The larger implications of this issue crossing international borders point to a need for innovative energy solutions that alleviate financial pressures on citizens while supporting sustainable practices. The need for a reliable and affordable electricity supply could influence electoral outcomes, making it a significant issue for both voters and policymakers alike.