Executives in the fast-moving consumer goods (FMCG) retail sector in Greece predict a 1.3% increase in the value of supermarket sales in the first half of 2026 compared to the first half of 2025, a modest improvement from last year's 0.8%. They also anticipate a stabilization in sales volume, with a projected increase of 0.3% for the same period. Although the economic climate is expected to remain positive, there are underlying concerns regarding future growth prospects.

A recent survey from the Institute of Retail Research of Consumer Goods reveals that 58% of respondents believe the value of sales will rise in the next six months, an increase from 48% in the same period last year. Only a small percentage, 17%, expect a decline in sales, down from 23% previously. The results indicate a cautious optimism among industry executives about the future performance of the supermarket sector.

Despite the positive sales growth expectations, executives express some apprehension about broader economic conditions and consumer sentiment. The anticipated stabilization of sales volumes, coupled with concerns about the overall economic climate, underscores the challenges that retailers face as they navigate a fluctuating market environment. This report serves as an important indicator for stakeholders within the retail industry as they prepare for the upcoming financial period.