The dance world is witnessing shifting dynamics in early 2023, as the balance between commercial appeal and artistic integrity raises pertinent questions. The article reflects on the need for conversations about how dance can interact with mainstream success without compromising creativity. This discussion takes a turn when considering the outdated segregation of commercial and artistic realms, especially as global interconnectedness continues to evolve.

A focal point of the article is British choreographer Ellen Kane's bold inquiry into the absence of choreography awards at prestigious events like the Oscars. She challenges the inconsistency of celebrating film aspects such as makeup and hairstyling while ignoring the vital role of choreography, which shapes movement and expression within the film industry. The example of Jeffrey Hornaday, who choreographed the iconic dance moments in the 80s classic 'Flashdance' without any chance for nomination, highlights the ongoing neglect of choreographers in award recognition.

The implications of such a lack of acknowledgment are profound, as they reflect a broader trend of undervaluing dance as a critical art form within popular media. By fostering discussions around the intersection of commercialism and artistry, the article advocates for a reevaluation of how dance creation is perceived and rewarded in the entertainment landscape. Kane's questions resonate with a larger audience who yearn for greater inclusivity and recognition within the artistic domain, suggesting that a slight embrace of show business could revolutionize how dance is honored and appreciated.