See the best and worst commercials of Super Bowl 2026
The article reviews the top and bottom commercials of the 2026 Super Bowl, focusing on themes of AI and societal reflections on consumer habits.
The article discusses the 2026 Super Bowl commercials, highlighting how they reflect societal attitudes, particularly towards health and the increasing presence of artificial intelligence in our lives. Many commercials emphasized the juxtaposition of indulgence—like enjoying beer, soda, and fries—with a growing concern for weight, underscoring a cultural awareness of health issues while not sacrificing pleasure. The push towards AI was notable this year, with numerous ads showcasing chatbots and AI-driven services. Despite the cynicism surrounding technology's impact on daily lives, most advertisers offered reassuring messages that AI would facilitate minor improvements rather than significant upheaval, aiming to alleviate consumer fears about technology replacing human roles. The author provides a personal ranking of the commercials, explicitly excluding regionally aired ads or promotions for streaming content, focusing instead on those broadcasted nationally during the game. This subjective list serves as a critique of both the advertisements and their cultural implications, revealing the complexities in how audiences relate to both tradition and innovation during major sporting events.