In 2025, French exports of wine and spirits experienced a decline for the third straight year, with a significant drop of 7.9%, resulting in total exports valued at €14.3 billion. This marks the lowest level of exports since the pandemic year of 2020. The industry organization FEVS highlights that the downturn is primarily attributed to American tariffs and Chinese fees, which have adversely affected sales in key markets.

The organization has expressed concerns regarding the outlook for future sales, stating that they do not foresee improvement in the near term. The impact of tariffs from major markets is particularly worrying, as these barriers not only reduce competitiveness but also hinder the overall growth potential of French wines and spirits on the global stage. The declining trend in exports reflects broader challenges within the industry, which have become exacerbated by global economic pressures and shifting consumer preferences.

As French producers grapple with this situation, there is an urgent need for strategic adaptations to navigate these challenges, which may involve exploring new markets or advocating for policy changes to alleviate tariffs. The situation underscores the complexities of international trade for luxury goods, particularly in a post-pandemic economic environment where recovery has been uneven across different sectors and regions.