In a recent social media maneuver, Olivier Faure, the current First Secretary of the Socialist Party (PS) in France, has cleverly capitalized on a phrase used by President Emmanuel Macron at the World Economic Forum in Davos. During his speech at the Forum, Macron defended Europe while donning reflective aviator sunglasses. Faure's TikTok video, released on February 9, features him wearing glasses that say 'Faure sure,' a direct nod to Macron's 'For sure' catchphrase. This playful digital engagement highlights Faure's strategy to connect with younger voters and engage with current political discourse.

The TikTok clip, lasting for just ten seconds, showcases not only Faure but also includes other party members wearing similar glasses, thus creating a rallying point for the Socialist Party. The choice of the popular platform TikTok indicates a shift in communication strategies within the PS, focusing on where younger audiences are likely to engage with political content. By tapping into viral trends and creating relatable content, Faure is positioning the Socialist Party more appealingly in the contemporary political landscape.

This move also illustrates the ongoing competition and the narrative battles within French politics, especially in showing how party leaders utilize humor and internet culture to indirectly critique their opponents. By mimicking Macron, Faure aims to establish a relatable identity for the PS, potentially reshaping its public image while also highlighting the contrast between the two leaders' approaches to governance and public engagement.