Feb 10 • 08:58 UTC 🇬🇷 Greece Naftemporiki

Competition Commission: «Green light» for the acquisition of 3P Salads by Ambrosia

The Competition Commission of Greece approved Ambrosia's acquisition of 3P Salads, citing minimal impact on market competition.

The Competition Commission of Greece has granted approval for the company 'ΕΠΕΞΕΡΓΑΣΙΑ ΚΑΙ ΕΜΠΟΡΙΑ ΤΡΟΦΙΜΩΝ ΑΜΒΡΟΣΙΑ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ' (Ambrosia) to acquire exclusive control over '3P SALADS ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ'. This decision was made by the Commission during its meeting on February 9, 2026, and comes amid ongoing scrutiny of market consolidation within food sectors in Greece. The acquisition specifically pertains to the market for cold sauces and savory spreads across various sales channels including retail and HO.RE.CA. sectors.

The Competition Commission's rationale for approving the acquisition rested on the relatively small market shares of the involved companies and their operation mainly in different marketing channels. Despite the acquisition falling under the scope of Greek Competition Law, the Commission anticipates that it will not substantially affect the competitive landscape. They assessed that the merger would sustain competitive dynamics due to the low market shares and distinct operational niches of both entities.

This development is significant for the Greek food industry, particularly in the areas of cold sauces and spreads, where market dynamics are closely monitored for fair competition. As the market adjusts to this acquisition, stakeholders including retailers and consumers will be watching for any changes in pricing and product availability in these categories, which could highlight the impacts of consolidation in the food sector.

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