The article discusses the highest-paid athletes participating in the 2026 Winter Olympics, highlighting the financial challenges faced by most competitors while featuring notable high earners like Eileen Gu.
The 2026 Winter Olympics, held in Milan and Cortina, Italy, recently commenced and hosts approximately 2,900 athletes from over 90 countries competing in 116 events. While the majority of these athletes face significant financial burdens due to travel and training costs, there exists a select group whose earnings from sponsorships and marketing significantly outweigh their expenses. The article particularly examines the financial landscape surrounding these athletes, shedding light on the stark disparity between the top earners and the rest.
