In the article, Elín Margrét Böðvarsdóttir and Tómas Arnar Þorláksson reflect on the nature of advertisements surrounding the Super Bowl event, discussing how these ads have become more surreal and elaborate over the years. Guðmundur Heiðar Helgason, a public relations officer, elaborates that these advertisements indicate the zeitgeist of the times and capture a deeper cultural commentary. Every year, the anticipation for these ads parallels the excitement surrounding the Super Bowl itself, with both events drawing considerable attention.

This year, the Super Bowl featured the Seattle Seahawks defeating the New England Patriots, yet the spectacle surrounding the ads garnered just as much, if not more, focus compared to the actual game. Helgason notes that companies spend billions on these ads, showcasing not only their products but also weaving in cultural narratives that resonate with viewers. The Super Bowl thus transcends being just a sporting event to become a major cultural event, where advertisements function as a social commentary reflective of contemporary issues.

As these advertisements continue to evolve, they are not just marketing tools but also serve as a barometer for societal trends, making them an integral part of the Super Bowl experience. The changing nature of these ads suggests an ongoing dialogue about humor, absurdity, and the collective consciousness, providing a fascinating lens through which to analyze American culture and its shifting values over time.