At the Milan-Cortina Olympics, snowboarders and freestyle skiers have brought attention to an unusual fashion trend where they wear their competition vests with one strap left under their arm. This styling choice stands out among athletes, reflecting a combination of personal flair and individual style rather than a pursuit of competitive advantage. Former Olympic medalist Peetu Piiroinen notes that the shift is more about personal expression among athletes than any mechanical benefit in terms of performance.

Finnish athlete Kuura Koivisto gained significant media attention for competing in the freeski slopestyle semifinals while only wearing a sleeveless top underneath her competition vest. This trend has been noticeable in various events, with other athletes like Anni Kärävä and Elias Lajunen also adopting this style during their respective competitions. The decision to wear vests this way symbolizes a broader acceptance of individualism within the sporting community, where personal dress codes can make a statement beyond the competitive aspects.

Overall, this phenomenon reflects a cultural shift at the Olympics where visual aesthetics and personal narratives are increasingly prioritized. As athletes navigate the fine line between competition and self-expression, such developments highlight the ever-changing landscape of sports culture, where tradition meets modernity and personal identity.