Puerto Rican artist Bad Bunny made headlines after his performance at the Super Bowl, where he passionately expressed his pride in Latino culture during a key halftime moment. His performance, lasting 13 minutes, began with a vibrant declaration: 'How rich it is to be Latino,' showcasing a dedication to Latin American issues that resonates with many fans. This event highlighted the intersection of sports and cultural expression, allowing Bad Bunny to reach a wide audience.