Catarina DeeJah, a visual artist, has been served with an extrajudicial notification by the online betting platform Esportes da Sorte for using the brand's typography in her satirical piece titled 'Manifesto Bet, a Feia: Desbanque a Banca.' The piece critiques the overwhelming visual pollution caused by the company’s numerous advertisements in the historic city of Olinda, which is also notably sponsored by the gambling site during its famous carnival celebrations. After receiving the notification, DeeJah complied by modifying her logo to align with legal advice.

In her campaign, DeeJah emphasizes how the carnival's spirit encourages parody and playfulness, aiming to shed light on the negative impact of aggressive advertising practices on both the environment and the cultural landscape of Olinda. Her art engages with broader conversations about the ethical implications of sponsorship in festive and cultural contexts, particularly from industries associated with gambling. DeeJah's work raises critical questions about visual ethics in public spaces, showcasing the tension between commercial interests and community aesthetics.

As discussions surrounding gambling advertising grow, DeeJah's situation could serve as a catalyst for further dialogue on the role of art in challenging corporate narratives. The implications of her satirical approach highlight how artists can mobilize public sentiment against what they perceive as detrimental practices, potentially influencing shifts in policy regarding advertisement regulations during major cultural events like the Olinda Carnival.