In 2025, Guayaquil welcomed around 2.4 million visitors, reaffirming its status as a premier tourist destination in Ecuador and the broader region. Out of the total number of visitors, 1.9 million were identified as tourists who stayed overnight, while 539,000 were classified as excursionists. The local government emphasized that Guayaquil has transformed from merely a transit hub to an inviting city where visitors engage with the local culture, contributing significantly to the area's economic growth.

The economic impact of tourism in Guayaquil reached an impressive 658.2 million dollars, with 627.4 million dollars attributed to the expenditures of tourists staying overnight. This trend underscores the importance of longer stays, which directly benefit various sectors, including hospitality, dining, retail, transportation, and entertainment. The factors driving these economic contributions illustrate the necessity for continued investment in the tourism sector, ensuring that Guayaquil remains competitive and attractive to both local and international visitors.

The origins of the visitors to Guayaquil suggest a strengthening of the city's international image. Notably, travelers from the United States, Peru, and Colombia represent a significant segment of tourists, reflecting a growing interest in Guayaquil as a destination. This increased visibility on the global stage not only enhances the city's reputation but also creates opportunities for more diverse tourism offerings and experiences that are crucial for the local economy's sustainability in the years to come.