In a quirky initiative leading up to Valentine's Day, the Houston Museum of Natural Science (HMNS) offers individuals the chance to name a cockroach after an ex-partner as part of its annual event called 'Endless Love.' This playful jest aims to lighten the emotional burdens associated with heartbreak by transforming the experience into a humorous act of revenge.

The museum's website highlights the event's theme by suggesting that people can honor a loved one (or seek a bit of revenge on an ex) by attaching their name to a cockroach, specifically a hissing cockroach, described as the ultimate symbol of undying love. The campaign cleverly uses humor and whimsy to engage with visitors, encouraging them to participate in a lighthearted way.

As part of the offerings, interested participants can directly name the cockroaches housed in what is whimsically termed the 'Heartbreak Motel.' This initiative not only provides a unique Valentine's early celebration but also showcases the museum's commitment to engaging with the community through unconventional yet entertaining themes.