In the past five years, the number of stock investors in Finland has increased by over twenty percent, surpassing the one million mark according to a report by Euroclear Finland regarding stock ownership in the country for 2025. This surge is attributed to the introduction of investment savings accounts in 2020, which have simplified the process of starting investments. These accounts allow individuals to buy and sell shares without incurring taxes on individual transactions, thereby lowering the barrier for entry into the stock market.

The issued report also highlights a significant growth in the number of investment savings accounts, which rose to nearly 450,000 by the end of last year. This trend indicates a growing interest in stock market investment among Finns, particularly as more digital services make it easier to manage investments. The increase in investment accounts suggests that there is a greater accessibility and acceptance of stock market participation among the general populace.

Moreover, the report notes that gender disparities in stock ownership are narrowing, with women now holding 33 percent of investment savings accounts compared to men’s 67 percent. This change reflects a gradual shift in investment behaviors and interests among different demographic groups, including the opening of accounts for minors, which contributes to early financial education and engagement with the stock market for younger generations.