The coverage of Bad Bunny's halftime show at Super Bowl LX in U.S. media marks a pivotal moment in communication history, transcending a mere review of a 15-minute concert. The event has been analyzed as a referendum on the cultural identity of the United States in the 21st century, highlighting how the perception of cultural representation is shifting through mainstream platforms. Rather than focusing solely on the performance itself, many outlets have embraced a narrative that intertwines music with political and social elements, reflecting the complexities of identity in America today.

Prominent publications like Rolling Stone and The New York Times have reported on Bad Bunny not as an invited artist at the Super Bowl, but rather as a symbol of a new America. This perspective emphasizes the artist's Puerto Rican heritage and the broader significance of his presence at such a high-profile event. For instance, The New York Times described his performance as "a love letter to Puerto Rico" while Rolling Stone highlighted his role in challenging traditional notions of representation in American entertainment.

The lack of a consensus among journalists about the significance of Bad Bunny's performance also stands out. The narratives present a division in how various media outlets interpret the cultural weight of the show, with some leaning towards a celebratory validation of multiculturalism, while others are critical of how such representation is treated within the mainstream media landscape. This illustrates that Bad Bunny's show resonates beyond the realm of entertainment, tapping into broader discussions about identity, representation, and the evolving landscape of American culture.