The 2026 Winter Olympics are set to take place in Milan and Cortina d'Ampezzo, Italy, from now until February 22, with athletes from 93 delegations competing in 16 different sports, including representatives from Argentina. This unique edition of the Olympics is notable for being the first to be hosted across a region rather than a single city, as determined by the International Olympic Committee (IOC). This shift reflects a broader strategy aimed at decentralizing the Olympic Games in the future.

For viewers in Argentina looking to follow all the live events, the only available broadcasting option is the Claro Sports YouTube channel, which will provide comprehensive coverage of every discipline on the competition schedule. This development indicates a significant change in how international events are being broadcasted in the region, especially as traditional television channels are not airing the Olympics.

The implications of this broadcasting decision, together with the regional hosting format, suggest a transformative approach for future Olympic Games. It highlights an adaptation to changing audience habits towards online streaming and a move towards a more inclusive representation of event locations, which could influence both the hosting and viewing dynamics in upcoming editions of the Olympics.