Before the airing of the 'Kuuuurija' show, Estonian businessman Sten-Erik Jantson took to social media to voice his criticism of his former partner, Reno Hekkonen. Jantson's comments highlighted a perceived disconnect between Hekkonen's titles and their real-life implications. This public statement comes at a time when personal and professional reputations are under constant scrutiny, especially in the media landscape of Estonia.

Jantson's remarks raise larger questions about the nature of influence and respect in business relationships. The airing of 'Kuuuurija,' a show known for its investigative approach, could potentially cast a shadow over Hekkonen’s accomplishments if they are found to be less than credible. Such interactions in the public domain not only impact individual reputations but also shape public perception regarding business ethics and accountability.

With social media serving as a battleground for influence and reputation management, Jantson's sharp comments may influence public sentiment towards Hekkonen and could have ramifications for their respective careers. Jantson appears to position himself as more knowledgeable and connected, which might serve to elevate his own standing in the eyes of the audience and followers leading up to the show’s broadcast.