Renault has launched Cliorama in Milan, a project that combines over 35 years of Clio heritage with urban activation and pop culture, marking a significant event in the automotive industry. The event features contemporary storytelling through installations and activities scheduled throughout February and March, designed to engage diverse generations and audiences with the Clio brand. Renault aims to shift focus from a mere product launch to a narrative experience that connects with the lifestyle and memories of Clio users.

The event's approach includes strategically placing iconic Clio models in key locations around Milan to enhance brand visibility and create a vibrant urban atmosphere. By doing so, Renault taps into the cultural relevance of the Clio, presenting it not just as a vehicle but as part of the city’s social and cultural fabric. This dual strategy serves to maintain excitement around the New Clio beyond the initial launch day, enhancing consumer engagement and interest in the brand.

Cliorama is more than an exhibition space; it serves as a narrative format that celebrates the Clio's legacy while promoting its latest version. By emphasizing the story behind the product, Renault seeks to create a lasting connection with audiences that extends beyond traditional marketing approaches, positioning the New Clio as an integral part of contemporary urban life and cultural expression in Milan.