Dreame, a vacuum manufacturer from China, has recently showcased its products through a Super Bowl commercial, following in the footsteps of Temu, a platform known for its effective marketing tactics that took on established players like Amazon.com. This move aims to increase visibility and establish Dreame as a significant name in the US household market. The company's CEO, Ana Wang, emphasized that this commercial represents a long-term investment in the U.S., highlighting their commitment to innovate for local households.

Furthermore, Yu Hao, Dreame's CEO, has noted a remarkable growth statistic, claiming that their revenue surged by 189% in 2025 compared to the previous year. This notable increase reflects the brand's successful penetration into the competitive U.S. market, suggesting that their advertising efforts are paying off and leading to higher consumer recognition and trust. The decision to invest in such a high-profile advertising spot at the Super Bowl illustrates Dreame's ambition to compete with more entrenched brands in the U.S.

In addition to Dreame, other Chinese brands have leveraged similar strategies for growth in the U.S. market, as seen with the game Evony: The King’s Return gaining substantial popularity following its Super Bowl promotion in 2017. This pattern indicates a broader trend of Chinese firms utilizing large-scale sponsorships and commercials to capture the attention of American consumers, attempting to change their perception and establish a foothold in one of the world’s largest markets for consumer goods.