Jaan Aru's book titled 'The Freedom of the Brain' has achieved the top position in the Apollo bookstores' sales rankings in Estonia. The book delves into the unique aspects of human intelligence that require safeguarding in the context of the rapidly advancing artificial intelligence landscape. It aims to educate readers on the significance of these human traits and offers strategies for their protection.

The author presents a compelling argument regarding the need for individuals to understand the importance of their cognitive abilities in an age where artificial intelligence is becoming increasingly prevalent. By discussing the potential risks associated with AI encroaching on human thought processes, Aru emphasizes the necessity for critical thinking and creativity that cannot be replicated by machines. The book serves as both a warning and a guide for readers to navigate this new reality.

In a broader context, this growing interest in books that address the intersection of AI and human cognition reflects a societal shift towards understanding and contemplating the impacts of technology on our daily lives. As artificial intelligence continues to evolve, literature like Aru's provides valuable insights and encourages a dialogue about the future of human intelligence and its preservation in an AI-driven world.