In January, developers in Poland reported a sale of approximately 3,800 apartments across seven major cities, according to preliminary estimates from Otodom. This figure marks a substantial decrease compared to November and December of the previous year, where sales were estimated at over 5,000 and nearly 5,200 apartments, respectively. The final results revealed that the actual sales figures were even lower than the preliminary estimates, registering at 4,600 and 4,900 apartments. This downturn in sales coincides with a booming housing credit market, which suggests a more complex interaction between financing conditions and market performance.

Katarzyna Kuniewicz, the market research director at Otodom, attributes the month-to-month decline in sales to seasonal patterns that have been observed in previous years. The end of the previous year saw developers actively working on their annual results, implementing promotions and sales designed to incentivize customers to make purchases. Despite the decline in January, the year-on-year sales comparisons indicate an increase of 29%, which could inspire confidence about the overall market performance going forward, provided the right incentives are in place.

Overall, while the initial sales data for January seems discouraging, the broader context of the housing market suggests potential resilience. Any future sales activity will likely depend on continued healthy conditions in credit availability and strategic responses from developers, particularly in creating attractive market conditions to stimulate buyer interest. As the housing market evolves, observing these trends will be essential for stakeholders in understanding the dynamics at play in Poland's real estate landscape.