Shares of Méliuz, a Brazilian company specializing in cashback and traded on the Brazilian stock exchange, have fallen more than 8% in 2026, tracking the depreciation of Bitcoin, which is integral to the firm's strategy. Bitcoin has faced a significant annual decline of 19%. This downturn can be attributed to a global increase in risk aversion and a withdrawal of funds from investment sources, placing downward pressure on the cryptocurrency market.

Just recently, on Thursday (5th), Bitcoin reached a low of $63,295.74 (R$ 333,000), marking its lowest point since October 2024. However, on Friday (6th), Bitcoin experienced a partial recovery of 11%, which positively impacted Méliuz shares, leading to a 4.45% rise during trading. This volatility highlights the sensitive link between cryptocurrency performance and company stock valuations, especially for firms like Méliuz that integrate Bitcoin into their business models.

In response to inquiries, Méliuz asserted that it will continue with its investment strategy in Bitcoin, emphasizing a decision made collegially without plans for modification despite market volatility. Márcio Penna, the company’s Investor Relations Director, confirmed that the strategy aims to capitalize on Bitcoin’s price fluctuations, benefitting during peak valuation periods just as they are currently navigating through low points.