Mazda has made a surprising return to the Russian automotive market, contradicting its stated exit following the escalation of the Ukraine conflict in 2022. The KSE Institute and the civil society coalition B4Ukraine reported that the company resumed operations with the introduction of two new crossover models, the CX-5 and CX-50, sourced from China and offered with official warranties. This decision has sparked significant controversy, as it appears to undermine the company's earlier commitment to suspend activities in Russia as a response to the invasion of Ukraine.

This development has raised alarms among various stakeholders, particularly as it suggests that Mazda may still be benefiting financially from operations within Russia. Reports indicate that over 2,000 Mazda vehicles have been registered in the country since the start of the year, propelling the brand into the ranks of the top 10 best-selling car manufacturers in Russia for the first time. This resurgence points to a potential shift in consumer demand within a market that has been significantly affected by international sanctions and geopolitical tensions.

The implications of Mazda's return extend beyond corporate strategy; they reflect the complexities that multinational companies face when navigating markets impacted by international conflicts. As companies like Mazda realign their business strategies, the balance between ethical considerations and financial performance is increasingly scrutinized. This situation may also set a precedent for other companies contemplating their stance and operations in Russia amidst ongoing global scrutiny and sanctions imposed due to the invasion of Ukraine.