A new survey by Pepsi reveals a significant shift in how Gen Z approaches Valentine’s Day, moving away from traditional grand romantic gestures. According to the findings, a striking 77% of Gen Z respondents favor small, sweet acts of devotion rather than extravagant displays. The research also indicates that 31% of Gen Z individuals plan to skip celebrating Valentine’s Day altogether this year. This trend highlights a potential evolution of romantic expressions in younger generations that shuns conventional expectations.

The survey further uncovers that a considerable portion of Gen Z finds large romantic displays to be excessive and insincere. Approximately 40% of those surveyed feel that grand gestures are too intense, with a third labeling them as “fake.” Only 5% expressed genuine enjoyment for ostentatious romantic expressions, suggesting that the traditional markers of romance are increasingly being seen as outdated or misaligned with the values of younger consumers.

Dating expert Abi Blears remarks on this cultural shift, asserting that the era of the 'Insta-worthy' date has ended. She notes that Gen Z can easily recognize staged romantic moments and are therefore opting for simpler interactions that emphasize genuine connection. This reveals a broader trend in romantic relationships among Gen Z, leaning towards meaningful personal moments that reflect authentic feelings, rather than following outdated and extravagant traditions that may not resonate with their values.