SVT, the Swedish public service broadcaster, has publicly apologized for an error made during their news report where they incorrectly displayed a photo of Mona Juul, the leader of the Danish Conservative Party, instead of the Norwegian diplomat of the same name in connection with the Epstein files. Kiki Bek, the breaking news chief at SVT Nyheder, acknowledged the mistake and explained that a correction was issued during a subsequent broadcast, clarifying the error and rectifying the misinformation.

The mix-up occurred due to the similarity in names; both women share the name Mona Juul, with the Norwegian diplomat recently having resigned as an ambassador in Jordan amidst discussions surrounding the Epstein files. The Danish Mona Juul expressed her discontent with the situation, calling it "wholly unacceptable in every way," highlighting not only the embarrassment of the error but also the potential consequences it carries for her reputation.

This incident is not isolated, as a similar mistake had previously occurred the week before when the German outlet Welt made the same error. Such blunders underscore the vital importance of accuracy in media reporting, especially when dealing with sensitive subjects like the Epstein files, and reflect the challenges media outlets face in maintaining clear distinctions among public figures who may share identical names.