Throughout the week, President Lula has been a prominent figure on social media due to his remarks concerning his son, Fábio Luís, known as Lulinha. Lula acknowledged reaching out to Lulinha to discuss suspicions of misappropriations within the INSS, indicating that he would take responsibility if any wrongdoing was found. The day after making this admission, during the 46th anniversary of the Workers' Party in Salvador, Lula declared that the era of 'Lulinha paz e amor' is over and rallied the party for a 'war' against misinformation circulating on social media.

Despite Lula’s efforts to reframe the narrative around his son, references to Lulinha have continued to garner negative attention. A study by Palver, which analyzes real-time discussions in over 100,000 public WhatsApp and Telegram groups, reveals that approximately 67% of messages mentioning Fábio Luís are negative. Furthermore, when his name is linked to Lula's, the disapproval rating increases to nearly 78%. Additionally, the phrase 'acabou o Lulinha paz e amor' has become a trending topic among news portals, yet within messaging groups, the negative connotations associated with Lulinha persist, complicating the government's attempts to mitigate the criticism.

This ongoing situation reflects a critical moment for Lula's administration, as public sentiment appears to be increasingly swayed by social media discourse. The high levels of negativity surrounding the discussions on Lulinha not only affect Lula's personal image but may also have broader implications for the Workers' Party as it faces ongoing political scrutiny. With social media playing an integral role in shaping public opinion, the government's defense strategies will need to adapt to address the persisting criticisms effectively.