Feb 9 • 06:32 UTC 🇪🇪 Estonia Postimees

GET ACQUAINTED ⟩ These Chinese 'aunts' fuel the price rally of gold and silver

Chinese investors, driven by global instability, are significantly contributing to the rising prices of gold and silver by purchasing large quantities of these metals as a safeguard against economic uncertainty.

Rose Tian, a high school teacher from China, reflects a growing trend among ordinary Chinese citizens who are investing in gold amid global economic uncertainties. Concerned about household stability and broader market instability, she visited one of the main jewelry markets in Beijing to explore gold jewelry offerings as the Chinese New Year approaches. Over the years, she has accumulated thousands of dollars' worth of gold for herself and her family, highlighting a cultural shift towards valuing gold as a stable asset.

This surge in gold purchases is part of a larger phenomenon where Chinese investors are becoming a driving force behind the global gold market. According to the World Gold Council, Chinese buyers purchased approximately 432 tons of gold bars and coins in 2025, marking a 28% increase from the previous year. This accounts for nearly a third of the global purchases in this category, demonstrating the significant role of Chinese demand in propelling gold prices to record highs.

The implications of this trend are vast, as the influx of Chinese investors into the gold market could lead to greater volatility in metal prices worldwide. With ordinary citizens like Tian leading the charge, the mentality shifts towards viewing gold not just as jewelry but as a critical investment for financial security. This behavior is likely to inform market strategies and could influence both domestic and international perceptions of gold's value in times of uncertainty.

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