During the much-anticipated halftime show of Super Bowl 2026, Mexico's Federal Electricity Commission (CFE) joined in on the cultural conversation by creatively engaging with the event on social media. They published a series of memes that humorously portrayed Puerto Rican artist Bad Bunny as a worker for the CFE, blending a major international event with relatable humor about everyday work in Mexico.

The memes quickly gained popularity, generating thousands of reactions, shares, and comments from users who celebrated CFE's ingenuity in combining a global spectacle with local, humorous references to their operations. One particularly viral image depicted Bad Bunny on a utility pole, mimicking the pose of a CFE worker fixing electricity, complete with the iconic helmet that employees wear. The post also expressed CFE's enjoyment of the halftime show, declaring it "the best halftime show in history" in their opinion.

The creativity behind these memes lies in their ability to humanize a common object and make relatable connections between the festive atmosphere of the Super Bowl and the everyday reality of Mexican workers. By doing so, CFE effectively bridged cultural gaps, engaging audiences in a lighthearted and humorous manner that resonates with viewers both locally and beyond.