At Super Bowl LX, Bad Bunny, known as 'Conejo Malo', delivered a historic halftime performance featuring special guests Lady Gaga and Ricky Martin. His choice of outfit was noteworthy as he donned a two-piece set designed by the Spanish brand Zara, owned by billionaire Amancio Ortega, ranked the 14th richest man in the world. This choice of clothing highlighted a contrast to the high-end designer brands often favored by other artists at such grand events.

In addition to showcasing his fashion choice, Bad Bunny used the platform to address political issues, specifically targeting U.S. President Donald Trump. The artist has been vocal about his opposition to Trump's immigration policies, which he believes negatively impact communities, particularly those from Puerto Rico where he hails. This moment at the Super Bowl not only emphasized his artistic talent but also established him as a political voice for his generation.

The Super Bowl performance follows a week after Bad Bunny's Grammy win for Album of the Year, elevating his status in the music industry. His visual aesthetic, combined with a message of resistance against immigration policies, deepens his connection with fans and amplifies the cultural discussions surrounding identity and representation in Latinx communities. Bad Bunny's blend of music, fashion, and activism resonates strongly, reflecting the multifaceted influence of modern artists today.