In October, when it was announced that Bad Bunny would perform at the Super Bowl halftime show, he expressed his gratitude in a long statement in Spanish. He concluded with a challenge to his English-speaking audience, saying, 'If you didn't understand what I just said, you have four months to learn.' This sparked many fans to study Spanish leading up to his show, which took place earlier this week.

The Super Bowl halftime show was groundbreaking, as it was the first in the NFL's 60-year history to be predominantly performed in Spanish. This performance not only showcased Bad Bunny's commitment to sharing his heritage but also celebrated the broader Latin American cultural legacy and everyday life. While previous shows had incorporated Latin elements, none had embraced the culture quite like Bad Bunny's.

The show served as a tribute to his homeland, featuring imagery of workers in sugarcane fields, coconut vendors, and a lavish Latin wedding, furthering the representation of Latin culture on such a significant platform. The star's performance is seen as a potential protest against political sentiments in the US, particularly during the Trump era, emphasizing the importance of inclusivity and cultural pride in a national arena.