Prior to the Super Bowl LX match between the New England Patriots and Seattle Seahawks, numerous activists gathered outside Levi's Stadium in Santa Clara, California to distribute towels emblazoned with the phrase 'ICE Out' (Fuera ICE). This initiative coincided with rising tensions in the U.S. regarding immigration policy under President Donald Trump's administration. Prominent figures, including artist Bad Bunny, referenced this slogan leading up to the event, highlighting its significance in challenging the government's immigration enforcement actions.

The towels distributed by the 'Contra-Ice' group featured a QR code that encouraged fans to raise their towels during the game whenever officials signaled a penalty. This action was intended to visually present a protest against the Immigration and Customs Enforcement (ICE) agency, symbolizing solidarity with those facing deportation and harsh immigration laws. The image of thousands of fans displaying the 'ICE Out' message during the Super Bowl would serve as a powerful statement against perceived injustices in U.S. immigration policies.

The 'ICE Out' campaign reflects broader social movements advocating for immigrant rights and serves to engage a wider audience, particularly during one of the most-watched events in American sports history. By combining sports culture with activism, the group aimed to draw attention to the urgent need for immigration reform and foster a conversation regarding the treatment of immigrants in the United States. This initiative symbolizes the intersection of entertainment, sports, and political activism, calling for awareness and change within a popular public platform.