Cadillac has revealed its new Formula 1 car design intended for the upcoming season, showcasing a strong thematic connection to space exploration. This reveal took place during the Super Bowl, taking advantage of one of the highest-rated advertising slots on television. The advertisement aired during NBC's halftime show and featured dialogue directly sampled from the historic Apollo 11 program, emphasizing the car’s futuristic themes.

The advertisement notably does not feature the drivers, Valtteri Bottas and Sergio Pérez, as Cadillac aims to focus attention solely on the car itself instead of the individuals behind the wheel. This strategy highlights the significance of the vehicle's design and branding associated with innovation and adventure, reminiscent of humanity's achievements in space.

Additionally, Cadillac plans to use Ferrari engines for the upcoming season but has intentions to transition to its own power units once appropriate facilities for their development are established by the parent company. This move indicates Cadillac's commitment to strengthening its identity in Formula 1 and potentially developing a unique technological edge in the sport.