Thousands of people gathered near the Levi's Stadium in Santa Clara to protest against the activities of ICE as the Super Bowl unfolded. The protestors, mostly American citizens, carried signs denouncing ICE, even as local authorities confirmed that there would be no presence of immigration agents at the site. The demonstrators aimed to highlight not only the harassment faced by undocumented immigrants but also the intimidation experienced by citizens speaking out against ICE's actions, which have involved individuals in unmarked vehicles apprehending people under suspicion of lacking documentation.

The protest was strategically timed to coincide with the high-profile Super Bowl event, amplifying the activists' message against immigration enforcement. They called for an end to these practices, citing concerns over civil rights and the protection of all individuals, regardless of their immigration status. Moreover, in addition to their demands for reform, the protestors sought justice for two American citizens, Alex Pretty and Renee Good, who were reportedly killed during protests in Minneapolis—highlighting a broader context of social justice issues that connect various movements across the country.

Activists distributed towels emblazoned with the message "ICE Out" to draw attention to their cause, using the visibility of this major sporting event as a platform to push for change in immigration policies. The convergence of sports, community activism, and civil rights highlighted the ongoing tensions surrounding immigration in the United States, demonstrating that social issues remain at the forefront even in celebratory settings.