The article examines the shift in career aspirations among workers in Poland, particularly highlighting the growing interest in entrepreneurship as an alternative to traditional employment. Current labor market research shows a significant willingness among employees to pursue new qualifications and consider career changes, influenced by factors such as wage pressures, dissatisfaction with existing work models, and a desire for personal development. Many view owning a business, including franchises like McDonald's, as a means to achieve greater control and success compared to conventional job security.

The piece further illuminates the dynamics of the labor market that spurred this trend. As employees increasingly seek ways to enhance their skills, they are also contemplating transitions to new professions or industries. This is documented by the 'Barometer of the Labor Market 2025' from Gi Group Holding, which indicates that the desire for self-employment is on the rise, fueled by an awareness of the opportunities ownership provides in terms of flexibility and income potential.

This trend has significant implications for both employees and businesses. For aspiring entrepreneurs, franchises present a structured pathway to business ownership, offering brand recognition and training. For companies like McDonald's, this represents an opportunity to expand their reach and systematize their operations through dedicated franchisees. As the perception of work continues to evolve, understanding these shifts is crucial for stakeholders in both the labor market and franchise industries.