Eugenia De Martino, a prominent model and influencer in Argentina, has recently ventured into entrepreneurship by launching her fashion brand, Edit Haus. This new project reflects her personal style and aspiration to bring the glamour she is known for to everyday fashion across Argentina. In her own words, she described this new venture as "a dream I've imagined my whole life," highlighting the significance of this step in her career.

As the wife of renowned tennis player Diego ‘El Peque’ Schwartzman, De Martino has built a substantial following on social media, sharing her lifestyle and fashion insights. Her transition from fashion model to brand owner is not just a career move but a culmination of years spent honing her skills and aesthetic in the fashion industry. Her approach to this business seeks to incorporate her unique perspective on style and comfort, resonating with many young Argentines looking for trendsetting attire.

By launching Edit Haus, Eugenia not only aims to redefine fashion standards in Argentina but also reflects a growing trend among influencers and public figures who are tapping into entrepreneurial ventures, thereby expanding their personal brand beyond traditional media. This move could set a precedent in the fashion industry in Argentina, showcasing how personal branding along with genuine passion can lead to successful business opportunities.